Campaign & Craft
Explore Category →About the Awards
The Earned First Awards exist to recognise communications work where credibility is earned rather than bought — where strategy, judgement and trust matter more than scale, spend or spectacle.
Across the world, awards programmes have multiplied. So have categories, shortlists and ceremonies. What has not kept pace is recognition for the kind of work that increasingly defines serious communications practice today: work that solves business problems, shapes reputations, influences decision-making and builds trust in complex environments, often without fanfare and paid amplification.
Categories
22 categories, each designed to recognise a distinct form of earned communications excellence.
How to Enter
Every entry follows a defined path from submission to evaluation, ensuring recognition is based on substance, not spectacle.
Submit
Your Work
Prepare your entry using our simple online prompts.
Expert
Review
Your submission is independently assessed by our jury, based on four published criteria.
Impact
Evaluation
Campaigns that succeed because they are well-resourced are not favoured over work that navigated complexity.
Public
Recognition
Shortlists are announced on 17 February 2027. Winners and the Grand Prix are revealed at the Earned First Awards ceremony on 31 March 2027.
Dates to remember
From entry to evaluation to recognition.
Awards Reception
Earned First Awards Ceremony
The Earned First Awards reception will take place on 31 March 2027, alongside the second edition or the PRAXIS MENA Summit
Serious Work.
Serious Recognition.
If your campaign built credibility, shifted a narrative or reshaped a reputation, this programme is for you. Enter now.